Who said food is just about taste? Wouldn’t you agree that we eat with all our senses? How our food looks and smells also determines the quality of our experience with it. The appearance of the food accounts for the first impression of the consumer and hence plays a vital role in its assessment.
Colour is an essential element of perception and is responsible for 62-90 percent of consumer perception towards food. Bright and colourful food may instantly lift up your mood and provide instant gratification.
What if the next time you ordered your favourite chocolate shake, and it was green? Wouldn’t the experience be different? This is because colours are used to standardise the appearance of food and increase food recognition and visual identity. Colours are known to attract attention and trigger specific emotions, which is why consumers associate the colours in food and beverages with particular tastes and flavours.
In today’s market scenarios, consumers are showing a preference for cleaner labels and recognisable products. This is why, markets are experiencing a bend towards natural colours derived from vegetables, fruits, seeds, flower petals or algae. These natural colours are capable of providing the same vibrant hues to food and beverages and work well in a plethora of end applications like bakery, confectionery, dairy and Indian sweets.
In addition, some of these colours are rich in micronutrients, calcium, zinc and phosphorous and are rich sources of protein.
We have launched a range of Bush Natural Colours perfectly suited to your food and beverage ideas. We have developed a colossal portfolio of colouring solutions to resonate with every taste and flavour.
Our expertise in food and ingredients lets us develop colouring solutions that work with different recipes and components. We understand that different ingredients behave differently with colour and this is why we have developed a versatile range of solutions to meet your needs. Our colour experts will help you select the perfect colour solution tailormade for your application. Find our range of natural colours here.
